The History of Hallmark Homecare

The Hallmark Homecare executives are seasoned veterans of The Senior’s Choice, the largest and most recognized network of senior care providers in the industry. Founded in 1999 and headquartered in Incline Village, NV, The Senior’s Choice has trained and supported countless individuals to establish nearly 700 agencies in their own successful senior care markets worldwide.

Armed by over 20 years of experience in the field, we have developed Hallmark Homecare as a brand new pioneering model of senior care — one that blends the very best elements from the industry’s two existing models.

Meet The Team

Steve Everhart

Founder

Steve Everhart

Steve is a successful entrepreneur having built and operated several companies over the past 40+ years including The Dentist’s Choice, Inc., The Senior’s Choice, Inc. and Hallmark Homecare, Inc. Prior to that, he was a practicing CPA with Ernst & Young. He is a frequent guest lecturer and presenter on developing and operating senior care companies and issues facing the elderly and their families. Steve is a dedicated family man and enjoys spending time with his wife of 40 years, Nona, and staying active in several sports, and spoiling his beautiful grandkids.

Steve's Bio

Mike McLain

Chief Growth Officer

Mike McLain

Michael is the Chief Growth Officer of Hallmark Homecare and is also the Owner of a successful Recruiting Firm, Altus Recruiting. Mike has focused on Executive Recruiting & Staffing since 1996 when he founded Altus Recruiting, and he was as a former franchisee of The Seniors Choice. Mike has a passion for helping people improve their careers or start and grow their own successful small business through the proven formula of franchising.

From 1987 to 1996 Mike served in Sales and Sales Leadership roles with Xerox Corporation, Penske Corporation and Ciox (fka Ciox / Smart Corp.). In 1987 Mike graduated with a bachelor’s degree from UCLA. Mike resides with his wife, Wendi, in Orange County, CA and they have 3 sons who play college and / or professional baseball.

Mike's Bio

Tony Fulton

President

Tony Fulton

Tony earned degrees in Mechanical Engineering and Philosophy. Fulton joined Hallmark’s affiliate, The Senior’s Choice, in 2003 and established Guardian Angels Homecare, a wildly successful senior care agency, located in Lincoln, Nebraska. Having built a talented team to operate Guardian Angels in his absence, Tony pursued his dream of public service beginning in 2007. He served two terms as State Senator and moved on to become Nebraska's 23rd Tax Commissioner for seven years.

An accomplished entrepreneur, Tony is intelligent, insightful, and is a well-known and widely trusted and respected leader. His contributions are numerous, and he serves on several community-based boards and is the Commissioner of Racing and Gaming in the state of Nebraska. He left public service at last year and his homecare company is still operating successfully. He is excited about the bright future of Hallmark Homecare and our Franchise Partners.

Tony's Bio

Kelly Glennon

Chief of Staff

Kelly Glennon

Kelly was raised, in part, by her grandparents and developed a love for elders at an early age. She wanted to make this passion her career and has a bachelor’s degree in Health Services Administration with an emphasis in Gerontology. Initially, she focused on roles in senior care facility settings managing nursing homes, assisted livings, memory care and hospice but eventually realized the tremendous need for quality care at home.
She took a position as a Director of Operations & Sales for a home care agency in Minneapolis, MN, and was introduced to Steve, the Founder of Hallmark Homecare. After years of successfully managing the agency and helping launch a sister company, Kelly and her husband, Mark, decided to relocate to ND over 8 years ago. She has been part of the Hallmark Homecare team ever since.
When she’s not in the office, you’ll find Kelly enjoying time with her husband and little girls or working on a plethora of artistic projects. One of the messages her grandmother instilled in her was, “Always strive to leave the world better than you found it”. This has become her mission as she’s worked with clients and families as well as franchisees who dream of operating a successful business.

Kelly's Bio

Julie-Ann Parrott

Chief Operating Officer

Julie-Ann Parrott

As a strategic, results-driven, accomplished entrepreneur with 25 years of visionary leadership in the senior living space, Julie-Ann Parrott is a highly experienced operations leader and team builder with a passion for developing people and structuring organizations for growth. She, in partnership with her husband Steve of 28 years, built their own homecare business from the ground up and ran it for 20 years while juggling the delicate balance of entrepreneurship and family. Julie-Ann also holds the distinction of being an Expert Strengths Strategist and Leadership Coach. Her focus and passions revolve around building powerful collaborative, interdependent teams within her organization while helping each of her colleagues reach their best and highest potential. As a result of her strength-focused leadership style, her home care partners will receive top notch service from a support team that is highly skilled and passionate about serving! Julie-Ann has worked alongside Steve Everhart since 2003 as a member of The Senior’s Choice Network. “When Steve had the vision of Hallmark over a decade ago, I knew right away that this was a much-needed solution in the home care market back then. Time has only proven that this concept is now desperately needed. It is my honor to be a part of helping our Franchise Partners bring this solution to market.” Julie-Ann will be overseeing the operations of Hallmark Home Care and Franchise Development support for all the Franchise Partners.

Julie-Ann's Bio

Tammy McArthur

Accounting Coach

Tammy McArthur

As an experienced, dedicated and detail-oriented accounting professional, Tammy has been meeting the accounting needs of corporations in the Orange County area for over 20 years. She has been in her role as the Accounting Manager of Hallmark Homecare, Inc. since January of 2020 where she manages all the accounting and financial responsibilities for the company. In addition to her corporate duties, she serves the Franchise Partners as their Accounting Coach. In this role, she guides our Partners in the process of setting up and maintaining their accounting systems as well as offering ongoing coaching and support as needed.

Some of her accomplishments during her career include leading major corporations through acquisitions. Her role as Accounting Manager for L&L Foods was vital to the company’s growth from $150 million in revenue to over $800 million in 4 years. Moreover, she possesses experience in facilitating acquisitions from U.S. and European publicly traded corporations. She has a passion for accounting and finds pride in contributing to the success of the companies she works for.

The other passion in Tammy’s life is her love for the mountains and spending time with her partner, Scott, and their beloved dogs, Ava and Theo. In her free time, she enjoys hiking, mountain biking or traveling around with her family in their travel trailer looking for their next adventure. Her favorite quote by philosopher William Paley is: "There is a principle which is a bar against all information, which is proof against all arguments, and which cannot fail to keep a man in everlasting ignorance—that principle is contempt prior to investigation."

Tammy's Bio

Holly Rogers

Director of Franchise Performance

Holly Rogers

Holly is a results-driven professional with a proven history of success. Her journey in the senior care industry began as a Business Performance Coach at Home Instead, where she played a crucial role in supporting franchise offices in the Central Region. Following her contributions to the Central region, Holly was selected solely to support underperforming offices, helping them navigate challenges and guiding them toward sustainable growth. She thoroughly enjoys being at the forefront, providing support to owners on their journey as they make a positive impact on older adults and their families within their local communities.

Prior to her role at Home Instead, Holly spent 15 years as a Specialty Retail District Manager, overseeing the profitability of 16 stores across three states. Her consistent top-tier performance set her apart from her peers, showcasing her ability to manage operations effectively and drive success in a challenging retail environment.

Holly holds a Bachelor of Science in Business Administration with a focus on Marketing and Sales Management from the University of Nebraska. Beyond her professional achievements, she is a dedicated wife to her husband Matt and a loving mother to two children, Dylan, and Marissa. In her free time, Holly enjoys spending time with friends and family, as well as traveling.

Holly's Bio

Laurie Owen

Director of Learning & Development

Laurie Owen

Laurie is a dynamic Learning & Development professional who has left an indelible mark on the landscape of organizational growth and employee empowerment. With a career spanning over several decades, Laurie has consistently provided transformative leadership and mentorship to instructional design teams, showcasing her expertise in talent acquisition, training, and employee retention. Laurie was instrumental in designing training programs for Home Instead Senior Care for over 19 years. She brings her vast knowledge and experience to Hallmark Homecare improving the franchisee onboarding and training experience. She has an impressive ability to laser in on each individual and their unique needs, while bringing professionalism and fun to the team.

Laurie's Bio

Jeff Watson

Director of Franchise Revenue

Jeff Watson

Jeff brings some 25 years' experience in sales and sales management to Hallmark Homecare. He started in technology sales selling to mid-range companies up to large global corporations ranging from finance, military, manufacturing, technology, and retail, including VISA, Lockheed, Reuters, and Emerson Electric.

In 2011, Jeff was recruited to join Home Instead to develop, implement and coach sales and sales management strategies and processes for some 600 non-medical home care franchises throughout North America. He led efforts to develop regional and national referral relationships with multiple post-acute providers, and he represented the non-medical home care industry in global healthcare pilots through the World Economic Forum, heart failure in Atlanta, and wound care in Montreal.

Jeff has a BA from the University of Nebraska Omaha and enjoys taking family trips to the great outdoors with his wife, Stacy, and three adventurous kids, Cameron, Delanie, and Aidan.

Jeff's Bio

Jackie McNeely

Director of Recruiting

Jackie McNeely

Jackie McNeely put herself through nursing school when she was in her 40's. She was quickly recognized as a leader and placed as charge nurse on the medical /surgical floor of Kershaw Health Hospital right out of nursing school. Jackie has called herself an "ole soul" meaning she feels like she was born out of her time. She always spent the majority of her time with the older generation, so much so, that she felt the call and pull to work the most of her nursing career as a Hospice nurse. Finding the greatest honor in Caring for individuals with dignity and respect in their final days and hours unbelievably satisfying. Seeking employment with more flexibility and working from home, to be with her grandchildren, she quickly landed a case manager health coaching role with Humana for 6 years for the same geriatric population, then she spent 1 year as a Utilization nurse with many accolades following her tenure with Humana. She owns her own farm in SC and lives off the land to every extent possible, including harvesting her own meat, growing her own vegetables and even milking her own cow! She teaches classes on canning and how to harvest and live off the land as well as instilling her love for the land to all she encounters. She has 8 children and 20 grandchildren that she finds very rewarding, instilling the love of the great outdoors with on a regular basis.

Jackie's Bio

Rowena Apuya

Recruiter

Rowena Apuya

Rowena is one of Hallmark’s experienced Recruiters. She immigrated to the United States in November 1996. She is a devoted mother to two sons and one daughter, and she has two beloved dogs. Creativity runs deep in her family as they are blessed with gifted artists. With a decade of experience in the senior care industry, she is well-versed in providing assistance to the elderly. Prior to joining Hallmark, Rowena owned a home care agency. For the past four years, Rowena has been an asset to the Hallmark team.

Rowena’s colleagues at Hallmark rely on her for a variety of reasons. She possesses innovative technological skills that benefit the entire team. Her creative problem-solving abilities, honed from her previous role as an event planner and coordinator, are key assets in her role.

Known for her strong work ethic, Rowena is the first to arrive at work in the mornings. She thrives on accomplishing tasks efficiently and meeting deadlines promptly. A goal-oriented individual with a keen eye for detail, she is also a perfectionist who consistently delivers high-quality work. Her reliability, leadership qualities, and positive outlook contribute to a harmonious work environment.

Rowena’s journey has shaped her into a resilient and hardworking person. With her wealth of experience, dedication to her family, and valuable skills, she is a valued member of the Hallmark team, making a significant impact in both her personal and professional endeavors.

Rowena's Bio

Richella Bonsol-Lofthus

Recruiter

Richella Bonsol-Lofthus

Richella is one of our accomplished Recruiters, bringing over 15 years of experience as a staffing manager and Certified Nursing Assistant (CNA) to the table. She joined Hallmark 5 years ago and quickly established herself as a highly valued and respected member of our Recruiting team. Her extensive experience, “photographic memory”, patience, dedication, loyalty, and consistency make her an asset to Hallmark Homecare.

Beyond her impressive professional credentials, Richella embodies our company culture and exudes a contagious positive spirit. When you speak with her, she’s ready to share a smile and spread laughter. Her diverse background is impressive. In addition to being a long-time CNA, she holds a degree in Hotel and Restaurant Management and has worked in Human Resources.

Originally from the Philippines, Richella migrated to the United States in 2001 and resides in Las Vegas with her husband. She has worked in the senior care industry for years and is deeply committed to supporting her entire family back home in the Philippines. Knowing this, it’s clear that when Richella is supporting you, you’re in the hands of someone who truly understands the meaning of dedication and hard work.

Richella's Bio

Brittney Kowalczyk

Franchise Operations Specialist

Brittney Kowalczyk

Meet Brittney, the vibrant force behind the scenes as a Franchise Operations Specialist at Hallmark Homecare. She resides in the picturesque beach town of Grand Haven, Michigan, and is an alumnus of Central Michigan University.

With an impressive 9-year track record working alongside C-level executives in various capacities, Brittney is the go-to person for getting things done with professionalism and creativity. Her journey at Hallmark Homecare is marked by a commitment to excellence, turning challenges into opportunities, and adding that touch of creative flair that sets her apart.

Brittney finds joy in uncovering the hidden gems of life, fueled by per passion for travel. An art enthusiast at heart, you'll find her immersed in projects to let her imagination run wild. She channels her creative energy to bring warmth to the lives of those around her, including her two adorable rescue pups.

Brittney's Bio

Marco Manoos

Virtual Office Assistant

Marco "Mac" Manoos

Marco “Mac” is Hallmark’s virtual office assistant. Located in the Philippines, Mac operates in a time zone a full 12 hours ahead of Eastern Standard Time, often earning him the playful moniker that he's "from the future". Mac plays an important role in supporting our team, working behind the scenes on a myriad of tasks. From compiling content for newsletters, to aiding in the creation of social media content, managing lists and reports, to facilitating registrations and surveys – Mac is a Swiss Army knife of assistance to the team.

In his downtime, Mac dedicates himself to expanding his knowledge in Real Estate Management through college courses. Yet beyond his professional skills, he possesses a whole other facet of his multifaceted persona. Mac is a talented dancer and singer and on Monday mornings, he's been known to casually mention that he won a competition over the weekend. His dance repertoire spans contemporary, jazz, modern hip-hop, ballroom, and folk, revealing an on-stage persona vastly different from the soft-spoken and endearing person we engage with daily.

Mac's talents extend even further as he assumes the roles of event coordinator/planner, makeup artist, and even host, demonstrating versatility that leaves our team in awe. We eagerly anticipate glimpses of Mac in his artistic element, exchanging pictures and videos that never fail to amaze us. Teasing him, we joke that it hardly seems fair for one person to possess such a wealth of talents and perhaps he should consider sharing them more generously.

But what truly sets Mac apart is his willingness to lend a hand, accompanied by a warm smile. Our team relies on Mac to help Hallmark's operations, and he embraces this responsibility with an abundance of positivity and kindness.

Mac's Bio

Laura Schafer

Corporate Receptionist

Accolades & Affiliations

Want to know what level of training you can expect from us? In a recent benchmark survey conducted by “Home Care Pulse”, a third-party private duty home care survey company, senior care business owners trained by our team are consistently among the top performers in the nation when it comes to client satisfaction scores.

In fact, Aaron J. Marcum, President and Founder of “Home Care Pulse,” declared that on average, senior care entrepreneurs trained by our team “score at or above ‘Best of Home Care’ in all 13 categories. None of the other groups we rate as a whole are ‘Best of home Care’ in all categories within client satisfaction…an impressive stat!”

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